In an idea similar to the Luxor in Las Vegas, a building in Los Angeles has been plastered with the visage of Optimus Prime. Thanks to Darin and his friend for the picture.
Feeling a touch lazy so just combining all these stories into once story since all of them are brief anyway.
Next, for the MTV Movie Awards airing live on May 31st at 9pm/8pm CST, it has been confirmed that the show an exclusive clip will be aired and introduced by Megan Fox and Michael Bay. Shia LaBeouf will also present an award. Hopefully that clip will pop up online shortly thereafter.
Last is a single image of the repaint of Deluxe Scorponok for the Transformers 2 toy line. It appears that all the gold of the original figure has been swapped out for black and gray.
It appears that today is the day the Transformers: Revenge of the Fallen marketing campaign begins its kick off as the various viral campaign websites have updates to join the TV spots showing up on TV.
To enter, send an email with your name & your favorite obscure Transformer to webmaster@revengeiscoming.com. Contest is open to US residents only and ends on end of day May 25, 2009.
The press kit contains:
- BumbleBee Movie Voice Mixer Helmet
- Transformers Movie BumbleBee Plasma Canon
- Optmus Prime t-shirt (Medium)
- Optimus Prime (Mech Alive) [Leader class I believe]
- BumbleBee (Human Alliance w/ Sam Witwicky action figure)
- Sideswip (Gravity Bots - Automatically converts)
- Sideways (Mech Alive) [Deluxe class]
- Transformers ROTF Official Movie adaptation Comic (#1)
- CD with Hasbro Image art
Transformers 2 - Pair of tickets to PremiereAn interesting thing about Hollywood movies is they tend to have a lot of premiere parties. There is the world premiere and then additional premiere in critical markets such as US, Japan, UK and so forth. The point of the premiere party is simple - free press. When the studios throw these expensive events, the stars come out and with them the press, which talk about it for a day or so in magazines, newspapers, television and the internet in the respective countries. The net result is millions of dollars of free press getting the word out that the movie is coming to a theatre near you real soon. Why mention this? Just to clarify why you might be hearing news about TF2 premiere parties in various countries over the next month or so. And nope so no clue on the US date but a site reader has indicated that the Smithsonian is a rumored possibility. Thanks to Carnivac for the link.
We have a pair of tickets for this much anticipated Premiere. If you redeem this you will walk the red carpet amongst the stars!
Terms and conditions: The Transformers 2 premiere is on the evening of 15th June 2009 and the reward will be available to redeem until 1pm on 11th June 2009. There is one reward of 2 tickets (one pair) available and the purehmv member must be in attendance with a guest of their choice. Because of the nature of the film both attendees must be 18 or over. The premiere will take place in Leicester Square, London. The purehmv member will be responsible for all travel, accommodation and associated costs incurred. Tickets must be collected on the day of the premiere at the reception of hmv 's Head Office at 142 Wardour Street, London W1F 8LN, which is a short walk from Leicester Square. We regret that tickets cannot be sent in the post.
Mars Snackfood has released its press release to official kick-off its Transformers partnership with Transformers: Revenge of the Fallen which includes an update to their website. The campaign will run from May through July.As anticipation for the summer blockbuster builds, Mars Snackfood US will also be rolling out a full-contact, “Transformers: Revenge of the Fallen”-themed marketing campaign in support of the limited-edition products. Specific marketing campaign executions include:
- Action film director Michael Bay is putting his signature touch on a dramatic television commercial in which animated M&M’S® Brand characters, “Red” and “Yellow,” team up with the popular AUTOBOT® OPTIMUS PRIME™, to deliver the M&M’S® Strawberried Peanut Butter Chocolate Candies to stores around the country. The commercial will debut on June 1, 2009.
- Michael Bay himself will become an M&M’S® character for a new “Inner M” print ad that will be featured in June issues of Entertainment Weekly, US Weekly and USA Weekend. The print advertising is an extension of the brand’s “Inner M” equity campaign which encourages Americans to find their fun side and embrace their “Inner M.”
- Consumers will be able to join “Red” and “Yellow,” as well as other “Transformers: Revenge of the Fallen” characters on a digital scavenger adventure on www.mms.com, as well as other sites throughout the Web, beginning May 19, 2009.
- Kyle Busch’s No. 18 M&M'S® car in the NASCAR Sprint Cup Series will sport a special “Transformers: Revenge of the Fallen”-themed paint scheme during the June 21, 2009, race at Infineon Raceway, where Busch took the checkered flag last year. The special paint scheme features movie title decals on the hood, trunk and TV panel and the M&M’S® Brand “Red,” “Green” and “Yellow” characters modified into “Transformers: Revenge of the Fallen” characters.
Beginning today with Star Trek (release May 8) and continuing with Transformers: Revenge of the Fallen (June 24) and G.I. Joe: The Rise of Cobra (Aug. 7), this partnership marks an evolution of an ongoing alliance between Burger King Corp. and Paramount Pictures that takes movie marketing to new levels.
TRANSFORMERS: REVENGE OF THE FALLEN
- Transform Your Way(TM): Starting June 22, fans can look forward to the Transformers: Revenge of the Fallen promotion, which will give guests the chance to take home a range of prizes, from $1 million cash** to a 2010 Chevrolet Camaro to movie passes and instant-win food items like the CROISSAN'WICH(R) and WHOPPER(R) sandwich. As part of the Transform Your Way(TM) scratch-and-win game, game pieces will be available on specially marked menu items. BURGER KING(R) will also give guests a second chance to win at bktransformers.com, where consumers can navigate interactive online applications to enter daily for a chance to win $10,000.
- New BK BBQ DOUBLE STACKTICON(TM) sandwich: The BURGER KING(R) menu will undergo a transformation with this new sandwich. Available for a limited time only for a suggested retail price starting at $2.79 the Transformers-inspired burger allows guests to stack multiple burger patties, bacon, sauce and cheese similar in theme to the "combining" of Transformers characters in the upcoming film.
- Advertising by film director Michael Bay: Blockbuster director, Michael Bay, directed the national kid's television advertising spots that will turn the BURGER KING(R) dining experience on its head. In addition, each BK(R) Kids Meal will come with one of eight Transformers toys that bring the beloved characters and vehicles from the movie to life.*
- "This one's apocalyptic," grins Bay. "The last movie had a threat to a little non-descript city; this one impacts the whole world. It's nuts."
- Two of the new additions to the Autobot team can be seen here, behind Bumblebee. Called Skids and Mudflap (aka "The Twins"), they are hybrid cars who can transform separately or combine into one big 'bot, and were actually dreamed up by Bay himself. "I had the idea to introduce these two dumb little Transformers," he explains. "They're brothers who are really stupid and argue with each other all the time - they're great for kids."
[Note that Bay doesn't comment on the combined form so this is not official confirmation, but I think this is Empire's reference to the theory that the Ice Cream Truck seen on set is the Twins early vehicle mode]
- These ancient symbols play a key role in the plot. "We're going to show you that the hieroglyphics in the pyramids are actually pictures of Transformers," says diBonaventura. "The movie actually opens before the pyramids were built. We tie the Transformers into the beginnings of civilisation."
- "You've got to push yourself out of the comfort zone," says producer Ian Bryce. "The effects have to top what we did before - and top anything the audience has ever seen before." "Optimus has 10,000 moving parts," chips in Farrar, "and we've got robots in this with five times more than that!"
- Meet Jetfire, a doddery old Autobot voiced by John Turturro. "He's a cranky, forgetful old man," says Bay. "He's running out of Energon, which keeps him going. When he falls down he creaks and he doesn't transform well - it's like arthritis."
[Turturro voicing Jetfire has not been officially confirmed but probably true]
- Devastator hoovers up the Sahara in the final battle. "I personally thought the ending of the first movie was pretty weak," admits Bay. "For one thing, I had to shoot the city battle on five separate blocks, which made it confusing and hard to follow. But the climax here is much clearer in terms of the landmarks and what the endgame is. And it's a really cool scene. You'll never have seen anything like it before."
It turns out that Transformers: Revenge of the Fallen may have a new ARG (alternate reality game) marketing campaign just like they did with Sector 7 for the first movie. As site reader Mauri noted, if you watch the new trailer, at the 1:08 point, you will notice that Sam has a jacket on and along the back it says "www.therealeffingdeal.com" (left pic). If you go to that site you are then asked for login credentials.
So I did a search to see if any Transfans found the username and password. No luck but the guys over at TFW2005.com did discover another Easter Egg in the trailer, a code (right pic, circled) that gives you access to Stormbringer, a gold character in Battle of the AllSpark game. No idea how they decoded it but it becomes 091784 or 09/17/84 the day that the original Transformers cartoon debuted.07 to the hit record published in the SF blockbuster, "Transformers" sequel, and four days earlierthan the United States will be published June 20 in Japan, the world's fastest "Transformers / Revenge" . The world premiere will be at the unveiling of the world's first film, in Tokyo June 8 TOHO was decided at the Roppongi Hills SHINEMAZU. According to this, director Michael Bay, Shire of RABUFU star, Megan Fox, who plans to visit Japan.
July 3 is the original 1907 opening date is in 1900 North America 300 million dollars, all in world record 700,000,000 grossed 800 million dollars. In the same year in Japan was published in the August 4 date, fun revenue and 41 billion yen was a big hit, DVD has sold 64 million copies.
"Transformers", was released TAKARATOMI 85 years, the original toy robot that transforms into various vehicles, such as. The latest "Transformers / revenge" of the Transformers toys come from TAKARATOMI May 30 will be released on Sunday.
Steven Spielberg's and accomplished, following the original recently, and coach bay is said to have seen a rush of people in this film, in doing so, to further scale-up from the original content, "if this SUGO it! "divulging that exclamation. The previous total of 12 transformers of the body appeared in the film is more than five times over 60 new and original from 5000 and cost 100 million dollars, twice the number reported three billion dollars.
The blockbuster that sort of "place of birth" will be unveiled the first in Japan, but is likely to receive attention from around the world.
Thanks for the RSVP for the special screening of TRANSFORMERS. The screening is FIRST COME, FIRST SERVE. PLEASE ARRIVE EARLY, as this RSVP is to establish an accurate head count and does not guarantee seating. No one will be admitted once the screening begins.
Come to the screening dressed as the coolest/most creative/awesome Transformer ever and be entered to win a trip to the Premiere in Los Angeles!!!!
Nelson here...A "Visions of Transformers" would be a neat book as long as the focus is on the designs, planning and creation of them (both CGI, practically and possibly Hasbro's end of it). If it is just a bunch of info about how Bay directs and the usual "kiss the cast"-fest that most behind the scenes videos and books have become then I am not interested.
Back in the day when Michael directed Armageddon and Pearl Harbor, there were books that accompanied the released of both films. "Visions of Armageddon" and "Pearl Harbor: The Movie and the Moment." I got the special hardcover edition of "Visions of Armageddon" which was shipped in a velvet-like slipcase. They are numbered, autographed by Bay & Bruckheimer and only 200 were printed.
So it was this in mind that I asked Michael the other day if he was planning on doing something similar. "Yes" was his response. He indicated that it might be available for this holiday season. So I’m looking forward to that.
In other news, Bay noted that Steve Jablonsky and Linkin Park are working on the score for "Revenge of the Fallen." He also mentioned that they will be re-releasing the first Transformers movie with the new “Revenge of the Fallen” trailer attached to it in about 25 markets in the US.
Amazon and Del Rey have updated with details for Transformers: Revenge of the Fallen novelization with a better cover.“THE FALLEN SHALL RISE AGAIN. . . .”Del Rey also provides an excerpt from the first chapter, pretty much proving what had already been reported, that the shoot in Bethlehem, PA and Queensway Bridge in California is the opening sequence of the movie as those sites were dressed to be Shanghai, China. If you think about it, it means that pretty much the entire first movie trailer is composed of maybe the first 20 minutes or so of them movie. The full excerpt can be found here. Thanks to DeceptiFreak for the link.
This cryptic warning is ignored by the national security adviser who feels the ruthless Decepticon threat is no more. The allies are victorious, the enemy has been defeated, and the world is safe. Small attacks around the world have been contained, and the remaining pieces of the coveted Allspark are locked in an electromagnetic vault on one of the most secure Naval bases in the world. But nothing is at it seems, and there is a shift in the shadows. Things can change in an instant–and fragile peace will become all-out war.
The struggling automaker, whose new Chevy Camaro is one of the stars of director Michael Bay's action film in which vehicles morph into giant robots, has sharply throttled back its contribution to the advertising campaign tied to the sequel's release June 24.I can't say I am really surprised. Cutting marketing expensive is a quick and easy way to save money. I am more curious to know what impact this may have on the third film as Michael Bay saved money on the budget by getting the fleet of cars essentially for free, something I doubt GM will continue to do. This might open it up for competitors to step in. Thanks to The Chad for the link.
The reduced spending by GM comes at a tricky time for Paramount, which needs all the promotional backing it can muster for "Transformers" in what looks to be one of Hollywood's most competitive summers ever. A dozen big-budget "event" films, including "Star Trek" and sequels to "Harry Potter" and "X-Men," will be elbowing one another into theaters.
"There's so much competition out there for the entertainment dollar that studios and filmmakers really can't open big, $100-million movies without the assistance of partner alliances that can help generate awareness and sell movie tickets," said Norm Marshall, chief executive of NMA Entertainment, a brand marketing firm that's been involved in movie "tie-in" campaigns for "Mama Mia!," "Iron Man" and "Matrix Reloaded."
For the Hollywood studios, which are under pressure to keep a lid on marketing costs, a promotional tie-in can spell millions of dollars of advertising underwritten by consumer giants like GM or fast-food chains McDonald's and Burger King.
"It can be extremely valuable," said Adam Fogelson, president of marketing and distribution for Universal Pictures, whose upcoming June release "Land of the Lost," a sci-fi adventure comedy starring Will Ferrell, has a "huge" media and in-store campaign with promotional partner Subway.
Studios can spend more than $100 million to market their "franchise" movies around the world. But as the studios try to rein in marketing costs, the tie-in campaigns with big advertisers become more important.
